Steph Curry Set to Pen Incredibly $1 Billion Under Armour Contract
When it comes to sports stars who can command astronomical sums from advertising revenue, it appears the biggest in the business in 2022 would have to be Golden State Warriors ace, Steph Curry.
The 34-year-old, who led his side to an NBA title last season, has just signed a deal with sports brand Under Armour said to be worth as much as $1 billion; that's a billion with a B, and it puts Curry on a whole new level in terms of earning potential.
The Warriors were simply unstoppable, and Curry was the main reason for that, along with the performances of Klay Thompson following his lengthy spell out due to injury.
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Curry, who has represented the Warriors since they drafted him as the seventh overall pick in June 2009, has now got four NBA Championship rings and is a two-time NBA MVP, and is clearly the recipient of a hefty paycheck, but the deal he has just struck with Under Armour is still quite astounding.
He has been aligned with the Under Armour brand since 2014, and the deal is something akin to a lifetime contract. His current deal with them was signed in 2020 and worked out at around $215 million, and now a new offer will run long after he’s called time on his NBA career.
It appears that things haven’t always been great between the brand and Curry, with the player having previously fallen out with the brand’s founder Kevin Plank, leaving the player to comment;
“There wasn’t quite an understanding of what it took to run a business like that properly,”
“So, yeah, I got mad.”
It seems that any issues have long since been resolved and hence the lifetime deal that is apparently now on the table. Curry is very much at the peak of his powers both on and off the court, and it appeared that the Warriors were set to make a move to make their roster even more unplayable by making a move to bring in Brooklyn Nets star Kevin Durant.
That move has not transpired, but it was one that Curry was very much a fan of;
“If you said, ‘Oh, KD’s coming back, and we’re gonna play with him,’ I had so much fun playing with him those three years, I’d be like, ‘Hell, yeah!’” Curry said. Then you have to think: What does that actually mean? What does it look like?”
“You tell me I’m playing with [current Warriors teammates Andrew Wiggins, Jordan Poole, and Draymond Green], I’m like, ‘Hell, yeah!’ There’s all types of emotion and things that happen to the league.”
That deal is now off the table, and the Warriors may well see the Nets as a genuine rival for the upcoming season, as they should have been last year had they not so spectacularly self-imploded.